Susan Weinschenk is a psychologist with a book (Neuro Web Design: What makes them click?) and a website (What Makes Them Click). On the website, she is running a series of articles entitled œ100 Things You Should Know About People. As of this writing, she™s up to thing number 47: œPeople Value A Product More Highly If It Is Physically In Front Of Them.
Thing number 11 is entitled, œWhy You Can™t Resist Paying Attention to Food, Sex, or Danger. In the article, she explains that humans have three brains: a new brain, a mid brain, and an old brain. The old brain is the one interested in survival. So its job is to scan the environment and ask, œCan I eat it? Can I have sex with it? Will it kill me? I don™t know if all scientists agree with this assessment, but it™s a fun read. As are many of the other things we should know about people. Here is a link that brings up all of the article titles.
No message here from me. Just pointing out some fun reading.
