Food, Sex, Danger
Susan Weinschenk is a psychologist with a book (Neuro Web Design: What makes them click?) and a website (What Makes Them Click). On the website, she is running a series of articles entitled œ100 Things You Should Know About People. As of this writing, she™s up to thing number 47: œPeople Value A Product More Highly If It Is Physically In Front Of Them.