Food, Sex, Danger

Susan Weinschenk is a psychologist with a book (<em>Neuro Web Design: What makes them click?</em>) and a website (<a title="http://www.whatmakesthemclick.net/" href="http://www.whatmakesthemclick.net/" target="_blank">What Makes Them Click</a>). On the website, she is running a series of articles entitled “100 Things You Should Know About People.”  As of this writing, she’s up to <a title="http://www.whatmakesthemclick.net/2010/11/11/100-things-you-should-know-about-people-47-people-value-a-product-more-highly-if-it-is-physically-in-front-of-them/" href="http://www.whatmakesthemclick.net/2010/11/11/100-things-you-should-know-about-people-47-people-value-a-product-more-highly-if-it-is-physically-in-front-of-them/" target="_blank">thing number 47</a>: “People Value A Product More Highly If It Is Physically In Front Of Them.”  

Susan Weinschenk is a psychologist with a book (Neuro Web Design: What makes them click?) and a website (What Makes Them Click). On the website, she is running a series of articles entitled “100 Things You Should Know About People.”  As of this writing, she’s up to thing number 47: “People Value A Product More Highly If It Is Physically In Front Of Them.”

Thing number 11 is entitled, “Why You Can’t Resist Paying Attention to Food, Sex, or Danger.”  In the article, she explains that humans have three brains: a new brain, a mid brain, and an old brain.  The old brain is the one interested in survival.  So its job is to scan the environment and ask, “Can I eat it? Can I have sex with it?  Will it kill me?”  I don’t know if all scientists agree with this assessment, but it’s a fun read.  As are many of the other things we should know about people.  Here is a link that brings up all of the article titles.

No message here from me.  Just pointing out some fun reading.

1 comment

Thanks for posting this. I’m going to make the “100 Things” article my lunchtime reading tomorrow.

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