Dec 022010
 

Susan Weinschenk is a psychologist with a book (Neuro Web Design: What makes them click?) and a website (What Makes Them Click). On the website, she is running a series of articles entitled “100 Things You Should Know About People.”  As of this writing, she’s up to thing number 47: “People Value A Product More Highly If It Is Physically In Front Of Them.”

Thing number 11 is entitled, “Why You Can’t Resist Paying Attention to Food, Sex, or Danger.”  In the article, she explains that humans have three brains: a new brain, a mid brain, and an old brain.  … Read the rest